profitable and make your presence online.
- Poor guidance to the target and competition
- Topics, tones and text are not centered or superficial
- A little time spent on site management
- Inadequate preparation on the subject
All these reasons explain obviously also the poor performance of any investment or advertising activities done online.
Example
you post an example (real) of a company that has always worked off-line (with good results) and in 2009 decided to "try "to invest on the internet through a redesign of its website, devoting several hours of an internal resource for its management and investing in advertising campaigns online.
Let's see what has happened after a year of work.
costs that has endured:
- Website: 3000 €
- internal resources dedicated: 6000 €
- Online Advertising: 4000 €
> Total: 13,000 €
The results achieved:
> Contact from site: 40, of which only 10 in the port (the marginal value 2000 €)
> Performance : negative. € 13,000 spent to take 2000.
Consequences:
The management, given the results obtained, it was definitely willing to put aside the idea of \u200b\u200busing the Internet channel.
Fortunately, before proceeding with this hypothesis has preferred to consult for advice and was followed by expert advice.
The results? Here they are, after just three weeks.
Same number of contacts received (40) with only 200 € invested in just over a month.
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