About a year ago ... and everyone laughed ...
December 6, 2006
Few iPod Owners Are Big iTunes Buyers
Forrester's recent analysis of More Than 2.700 U.S. iTunes debit and credit card Transactions Reveals That 3% of Online Households made an iTunes purchase in the past year. Apple's iTunes Proves That $ 0.99 micropayments for digital music can lead Substantial revenue to; buyers Spent an average of $ 35 at iTunes over the past year. With half of all Transactions costing $ 3 or less, though, transaction fees threaten to make iTunes unprofitable. Since the introduction of the iTunes Music Store, Apple Has Been steadily selling just 20 iTunes tracks for Each iPod sold, suggesting That even at $ 0.99, Most Consumers Still Are not sold on the value of digital music.
(source: Forrester Research)
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