I'm sick. It 's always the same story.
"What do you do?"
"marketing a record," I say.
"Ah, it must be big trouble for you with the Internet and those who download, eh?"
Uuuuuuuhhhh ... (Insofferenza. ..)
NO!
not true. Dispelling this myth once and for all. The sad story that is not why people sell more CDs if you download from the Internet is a ball bigger than the plane crashed into the Pentagon. Just make two simple reason, to understand it.
analyze briefly the target, ie the public. Today, essentially falls into two categories: those who grew up with the CD (or even most of the old LP) as a "thing of value" and those who are growing up with the "digital containers" (PC, Ipod, MP3 player, Plasma / LCD, Audio-Video equipment) as a "thing of value" instead of good old hard or good Hi-Fi. The first
love to have the CD at home, on the shelf, into the player, in the car. Love to have the disc, booklet, photos, credits (who played, who wrote the piece), the texts. And they have a decent Hi-Fi CD player, amp, Speakers ... twist a little 'nose in front of an MP3 file: nobody touches them the dear old file. Wav Cd.
Now, these people have a monthly budget, more or less fixed, to devote to music. It 's true: This budget has been cut in size and purchasing power with the Euro, the cost of living increases, the cost of various types of increasingly large, rising prices of the same CD. Pinco Pallo, 38 years old music fan, used to 2,000 € net / month, 10 years ago bought maybe 4 CDs per month. Today we buy 1 or 2 at most. This download 15 or 20 at least. Let
to prevent downloading. It would buy, say, 10 or 15? No. I would buy 1 or 2 per month. Why? Why not PP do not have to download the CD to buy, but more likely to listen to before purchasing. Why was tired of going to a shop, for 20 Euro release a new album, go home, open it, put it in the CD and find that it is a bad disc.
Now let's double the salary (which is very difficult to achieve, with our labor market). It would buy 10 or 15, CD? No. We think that it would buy 4 or 5. Provided, however, to lay in the hands of 4,000 euros net, instead of 2,000, mind you.
The second category includes those who buy CDs rather than hi-tech gadgets, console games, mobile phones, traffic cards, maybe some video game. They are mostly young people under the 30 for which the object of value is not the music itself but the use of container: the iPod. Unlikely to have a Hi-Fi, up to a compact camera. The 192 Kbs bit-rate of a good MP3 files for them are more than enough.
's album for them are only ephemeral content, by interchange motion quickly, and only in exceptional circumstances for which they are willing to spend a few dollars or euros on Itunes. Hardly gudagnano 2,000 euros per month. Never, ever, if impedissimo them to download, would buy in the shops even a quarter of the 40 or 50 albums that download every month. They could not afford it.
On the other hand, if something is free, all they want. It is said that if you make it by tomorrow pay, all continue to want it.
Since 1997 the writer preaches to lower the price of CDs. That cost less than one (1) finished the Major Euro (excluding royalties) should not exceed 9.90 euros to the public. Always if you want to sell, of course.
Ergo, the record companies are telling you what they want, showing a significant myopia. Good sales figures of some parts of their catalogs presented to the public to speak for 10 Euro. No one wants more (or so) to pay dearly for CD.Personalmente are convinced that the file-sharing is a great promotional vehicle-viral to push sales of CDs. The point is that just a bunch of dinosaurs who control the market in music sales still did not understand What is this damn Web 2.0.
So much so that it is this week's news that Major enromi are putting pressure on ISPs themselves so vigilant (and delazionino) primarily on the content "illegal" users to share and exchange network.
idea, in my opinion, simply immoral.
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