This morning I was looking for some deals for my digital.
typing on google "supply mediaset" But I came across in an ad sponsored by Sky that caught my attention .. and I could not help but click!
was just what I was looking for .. An example of landing pages!
Let's step back a little: the announcement
Sky: Subscribe to Sky
Today My Sky HD Decoder Included
MP3 Player 2GB + Gift. Discover!
www.Sky.it
Pay attention to the words used in the ad "Subscribe, Today, Discover" . They tell you something?
Yes, they are all "call to action" (call to action), terms that are confined to stimulate curiosity and therefore the action of a user. That said, let's move forward. The landing page
Those in the know long sharpers Sky in communication. Do you think that the landing page, the head-line of communication (the most beautiful football is only on Sky) is only a corollary, leaving plenty of room for a great call to action. Difficult to leave this page without having accomplished a task.
This landing page is pretty much everything:
- offer not to be missed: "A whole series in HD from € 29 per month"
- offer expired with gift safe "subscribers by September 14 gift for you in an mp4 player 2 gigabytes "
- premium immediately: "My Sky HD decoder"
- further promise "fixed price for 2 years"
- possible actions: all three possible actions of a user (ask for info, subscribe and special offers for customers sky)
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