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The 3 stages of a proper campaign adwords

my opinion.

I apologize to some of you in advance for the title vaguely Jenky.
(I accept suggestions for transforming it into something less presunzioso)

".. because there is a campaign adwords wrong?"

(comment by a client during the first briefing)

Well, yes. There.

The comment unintentionally "funny" my client tells me that most probably this is the case for further theme in a post where there is really no joking.

Let's start by dispelling a few myths:

1. Adwords is no different from other forms of advertising
2. Adwords can not work
3. Adwords do not index the site
4. Adwords is not for everyone.

The truth is that, as in real life, even a Adwords campaign yields results proportional to the degree of experience.

Here is someone who has put about strange voices ..

Exactly. In almost four minutes you by Google admirably demonstrates how to start your new Adwords campaign, in 5 simple steps

1. Open an account Adwords
2. writing campaign
3. deposit the money
4. spend, spend, spend
5. not get the results you expected.

Google is not good.

I usually am one of the "step 6 . Be contacted to optimize AdWords campaigns disastrous settle down only after you understand the customer "demotivated" at the bottom of this error then they sin by many.

What I propose is a methodology common to all marketing operations, which summarize in three points:

1. Analysis web
2. adwords campaigns
3. Monitoring

For further information please click on one of the arguments.